THE C.A.R.E. PRINCIPLE

How to develop solid customer relations techniques
using C.A.R.E. (Customers Are Really Everything)
including:
•  The importance of recognizing customers
    immediately.
•  Giving customers your full attention.
•  Appearance and telephone courtesy.
•  How to handle customer complaints by explaining
   what you can do, rather than what you can't.

CACS Review

THE GREAT TEXTBOOK RIP-OFF 

...FACT OR FICTION?

Obviously, the college store is an ideal place to
show this video, especially during peak book-buy-
ing seasons at the beginning of quarters or semes-
ters and during buy-back.

REMEMBER TO SMILE

The  importance of knowing your store and prod-
ucts; how to greet customers in a warm and friendly
manner; offering assistance when needed; the im-
portance of doing something extra to solve a special
need; and remembering to smile.

CACS Review

COUNTER COURTESY

How to give customers your full attention and build
future business through courteous and caring be-
havior; the importance of being knowledgeable
about your store and products; how to help customers
solve problems; and improving customer relations
through fast, efficient service with a smile.

CACS Review

NO THANKS, JUST LOOKING

How to prepare before the sale including:
•   Knowledge of the product and the competition.
•   The what, when, and where of inventory.
•   How to discover the wants and the needs
    of customers.
•   Overcoming objections:
    selling substitutes and closing a sale.
•   How to sell add-on items.
•   Analyzing sales for continued growth and
    development

CACS Review