WELCOME!

The California Association of College Stores is the premier regional association, we provide leadership, resources and services to support our member's* ability to prosper in a rapidly changing environment. 
                *We define our potential members as being anyone who is a provider of services, products or resources to the education community.

Most of the member stores are owned and operated by the institutions they serve; the remainder are privately owned or leased. Membership of the Association is comprised of store members and associate members (vendors). There are more than 98 store members. In addition, there are approximately 116 associate members who are vendors providing goods and services to the college store industry. 

CACS Weekly News Digest 10/22/14

Study finds that digital coupons positively affect brand and loyalty | August 7, 2014 -Retailmenot.com Inc. | Has released the findings of an August 2014 study it commissioned from Forrester Consulting that looked at the impact of digital coupons and promotions within the retail industry. According to the new study, digital coupons are as relevant as ever as retailers' omnichannel sales strategies become the norm. Additionally, the research reviews how people are thinking about digital couponing and provides insight into omnichannel offers in the offline-channel world, and provides insight into how mobile affects in-store traffic and sales. More>>>

Four considerations for providing the best mobile customer experience August 6, 2014-Jeannie Walters / Chief Customer Experience Investigator? and the CEO/Founder of 360Connext | Is it harder to deliver a positive customer experience via mobile platforms?

Forty percent of e-commerce executives believe this is the case. More specifically, navigation and findability for mobile users is undoubtedly the number one issue they struggle with.

When the subject of mobile navigation comes up, I get a slight sense of déjà vu. Didn't we have the same concerns during the early discussions about navigation on the web? More>>>

 

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2015 Spring Showcase
DoubleTree Hotel
Ontario, CA
Tuesday April 21, 2015

 

CACS
PO Box 7208
Fremont, CA 94537-7208
Phone: (510) 894-3173

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